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Kodak Picture Spot road sign

There use to be road signs "Kodak Picture Spot" at scenic areas, what happened to them? And do you have an image available?
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  • Hi Debbie,
    One of our employees is working on an answer to your question. You should have a response soon.

    Thanks for your interest and patience!

    Jenna
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    Debbie,
    Below is the response to your question from Kathy Connor, Curator of George Eastman's Legacy.


    As photography became more engrossed in American culture in the early 20th century, The Eastman Kodak Company began to look for new ways to advertise photography and its cameras. With the rise of the automobile industry and the development of American highways, the company began a campaign called “Kodak Scenic Spots.” Starting in 1920, Kodak began to place signs throughout American highways that advertised both their name and the practice of photography by marking interesting and beautiful scenery.
    Initially, these signs appeared on the roads outside of Kodak’s hometown of Rochester, NY in order to test the effectiveness of the idea. Within a year, they began sending members of their advertising department across the country to select the most scenic views to be awarded signs. By 1939, Kodak had placed 6,000 scenic spot signs across the country.

    The exact phrases used in these signs changed over time. When the company began the campaign, the signs read: “Picture Ahead! Kodak as you go.” Eventually, the use of the work “Kodak” as a verb was stopped and the signs were changed to read: “Kodak Scenic Spot.” After the initial campaign ended in 1939, Kodak continued to place these signs sporadically in theme parks and tourist locations until the late 1980s. These signs also carried a new label, which read: “Kodak Picture Moment.”

    As widespread as these signs were, there is no way of knowing how many of them have survived. If you are aware of an existing sign in your area, or have passed one in your travels, we would love to know about it and its location. Please send any information to gesc@geh.org.

    Thanks,
    Kathy Connor


    Hope this information is helpful!

    Jenna
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